Published by Zillow
There was a time when pools, fitness facilities and Internet access were used as selling points to attract new residents. Now, they are considered standard multifamily housing must-haves. Simply put: The modern-day renter expects more from their apartment-living experience.
The millennial and baby boomer cohorts are dominating the rental market with their desire for low-maintenance, high-amenity living. While they are content with smaller spaces, they look to offset square footage with features that add comfort and convenience — and they are willing to shop around.
From tech trends to earth-friendly options, property owners are stepping up to the challenge and offering leading-edge amenities that renters find hard to resist. Here are five hot new trends that are giving some communities a competitive edge. [Read more…]