Published by Zillow

Retaining residents is like getting and keeping the whole family together at the holiday dinner table until that last bite of dessert has been devoured: It requires nurturing relationships throughout the year and creating an accommodating space so that even your most demanding guest looks forward to coming back year after year.

Much like that special annual gathering, what happens between the initial signing of the lease and the delivery of renewal papers plays a strong role in determining whether a resident chooses to stay.

The following are seven things you can do throughout the year to keep residents happy and eager to renew. [Read More…]