Published by Zillow

Snapchat’s growing user base has been enjoying a new graphic application that allows people to reveal, and even brag about, their location in a unique way — and it’s grabbing the attention of marketers in the multifamily housing industry. Geofilters are location-based artistic overlays, or frames, that users apply to their “snaps” (images and videos) before sending them. They can include illustrations and words, and they’re a particularly useful branding tool for businesses that want to increase their exposure among millennials, who account for about two-thirds of Snapchat users. [Read more…]